Thursday, December 13, 2012

Independent blog - Sheridan College Web Design


The second half of this semester of school has been wreaked with havoc by flu bugs. So for our 4th blog of the second half of this semester we have to write an independent blog. I figure this is a good chance to give views a fell for the Sheridan Web Design program.

Thus far we have done a wide variety of projects on many different digital mediums. As the program name describes much of it is web based. Working from creating site maps through to creating fully operational front end coded web pages.

We have also had a number of group projects where communication is key. Our first typography project was to come up with a slogan and create web banners for them. My partner Joel and I quickly learn the value of communication not just between us but with our teacher. This Communication really aloud our design to evolve throughout the project.



Typography continued to be a challenge of design and team work as we moved into creating wine labels and winery interactive pdf sites. Typography wasn't only class we were doing group work in though. In Design for Interactive Media we were analyzing real sites and redesigning the framework. From the site maps and wireframes we created with our group members we then renamed the company and redesigned the site.


So far the program as given us an opportunity to learn the ins and outs of web design while further challenging us on our designs. There has been lost sleep over projects and technical issues over come and this is only the beginning. Next semester the true challenge arises of completing an in-depth independent project that will be display to many in the design community in the GTA area.

With all that said hopefully next semester and year bring better health for all and we can meet many more interesting people.

Ecentricarts - Keith Durrant & Jen Michie

www.ecentricarts.com



Keith Durrant - President & Co-Founder of Ecentricarts

  • Business background
  • 20 years new media experience
  • In 200 started Ecentricarts and was focused on arts and culture
Jen Michie - Sr. UX Designer
  • Design Background
  • 15 years new media background
  • took a bachelor of fine arts then took web design at Sheridan
  • First full time UX designer at Ecentricarts
Ecentricarts
  • Well recognized - many awards & nominations
  • 33 full-time staff + network of freelancers
  • Technology veterans
  • Boutique studio - strategy execution
  • 97.5% online, 2.5% branding/print/other
  • Implementation partner for 2 leading CMS solutions
  • Completed 800+ projects for 200_ clients
  • Good projects/good people
What they do
  • Consultation and strategy
  • Branding and design
  • Web development
  • Web app development
  • Custom app development and integration
  • Content management solutions
  • Mobile web and mobile app
  • Social media strategy and app development
  • Web analytic and search engine opt
  • Website hosting
Clients
  • Canada's National History Society (200)
  • Scotiabank (2004)
  • Textile Museum of Canada (2004)
  • College of Physicians and Surgeons of Ontario (2007)
  • Osler, Hiskin & Harcount LLP (2008)
  • Munk Debates (2008)
  • College of Family Physicians of Canada (2009)
  • Work in Culture (2008)
  • Bennet Jones LLP (2010)
  • Law Society of Upper Canada (2010)
  • Powerplant Contemporary Art Gallery (2011)
  • Bell Media (2011)
  • Shred-it (2011)
  • E one Entertainment (2011)
  • Canadian Physiotherapy Association (2011)
  • Canadian Red Cross (2012)
  • Canadian Bar Association (2012)
  • Princes Charities (2012)
Process
  • Discovery/requirements gathering
  • Branding
  • IA/site structure and wireframe
  • Design mock ups (start with mood boards to home page design)
  • Final specifications (functional specification and technical specification)
  • Development
  • QA testing
Process: Key tools
  • Basecamp
  • YourTrack
  • Continuous integration server
  • Source control: SVN, Mercurial
  • QA: TestRail test case management software
Job opportunities
  • Strategiest
  • Business Analyst
  • Designer
  • UX Designer
  • Front End Developer
  • Java Script Developer
  • Back End Developer
  • Content Strategist
  • SEO Strategist
  • Social Media Strategist
Job Hunting
  • Making a good first impression (resume's matter)
  • Online portfolio
  • Attention to detail
  • Non web creative is relevant
  • Communication skills
  • Be focused
  • Research the company
Work Sample:



Maclaren McCann - John Alabaszowski

john.alabaszowski@maclaren.com
www.maclaren.com/

Our guest speaker was John Alabaszowski. He kept his "speech" short because John is one of our advisors for our independent project next semester. John is V.P. Group Creative Director at Maclaren McCann and has been there for 7 years.

As a graduate from Ryerson University. Before working at Maclaren McCann he worked in some small shops, medium shops, and freelances.

Maclaren McCan is the largest ad agency in Canada and is considered an integrated agency. They did the GM.ca website, which is the larges car site in Canada. Since then they have revamped the site every year when new car models come out. The web view, mobile view and dealer view all have the same content they just cut stuff in and out.

John also quickly covered the process of trying to find work after school.

Portfolio:


  • Keep it in multiple formats
  • Keep it up to date
  • Flexible
  • Keep it with you on usb or w/e
Interview
  • Bring something with you to the interview (hard copy of portfolio or digital display)
  • keep it organized
  • think of it as a presentation
  • point out what you did on projects
  • ask for feedback
John left us with a little point that once you have the job, as a junior designer you are helping other people so ask for more.

With that we spent sometime asking questions and discussing design before meeting with John, Sibulle, Anne Marie and Sheila about our independent projects. 

Work Sample:


Tuesday, December 11, 2012

Studio Vitamin C - Genco and Jon Cebecioglu

genco@studiovitaminc.com



Genco and Jon Cebecioglu are brothers who after graduating from college and working in the design industry decided to start there own company. They started Studio Vitamin C about 3 years ago. Studio Vitamin C is a digital experience company.

Currently their biggest clients are start up companies and other design agencies. Recently Studio Vitamin C did contract work on E One's new site for Ecentricarts.

After giving us a short overview of Studio Vitamin C Jon took us through their working process. Starting with a proposal helps explain how things will happen since most people aren't as savvy when if comes to web. This covers things like browser support and tools that will be used. Wireframes and sample layouts also happen during the proposal stage. They include a timeline even thought it never really works out that way.

Once you finish a project you would say they are resposible for the site but clients will often ask about problems they are having. They will also ask for templates for adding content. Clients also often add and change things during the process.


With smaller companies you have to give more then what you get paid for so you can grow to the larger clients.


They then moved into what we will do when we are done school.


School's Done!

Now What?
Big Agency
Boutique Studio
Management
Entrepreneurship

Big Agency

Jobs: Front-end dev, UI Designer, Interaction Designer, Overall UX Designer, Flash Guru, Art Director, Creative Director.
Larger agencies have more job security when you move up, Big Brands, Room for Advancement, Big bucks when you advance, Global Opportunities. With the good comes the bad though until you get your foot in the door and start moving up there is little to no recognition or creative freedom.

Boutique Studio

Jobs: Basically they have same positions though sometimes they are all in one
Boutique Studios have less job security, less known brands, less room for advancement, pay scale is variable.

They also offer more recognition and creative freedom, more responsibility from get go, opportunity to be part of the company and shape its footprint (even become a partner if you are able to get in at the ground floor).


Management

Project Manager, Social Media & Publishing Content Manager, Online Marketing Manager, Account Manager.
These roles are more leadership/ client interaction/ less abstraction. They are less creative and more business & marketing related, problem solving, strategy and organizational tasks.

There is always the option of Entrepreneurship

Freelance, Design Studio, Technology Startup.
Right now there are lots of opportunities for new technology startups.

Work Samples: