http://www.linkedin.com/profile/view?id=74123&locale=en_US&trk=tyah
http://digitaljournalmedia.com
"Creative/Design/Development careers... thrive regardless of the disruptive environment."
Sabaa is an entrepreneur Co-Founding newsroom, CMO of Digital Journal and Co-Founding Filminute.
Sabaa's enducations:
B. Comm (Marketing), Concordia U
AOCA (Communication and Design), OCADU
EMBA (Integrative & Design Thinking), ROTman/UofT
Out of these degrees he found the design degree most valuable.
Through his career he has worked with many big companies and brands like Coca, Dell, Reebok, RBC and more.
Sabaa is currently with Newsrooms. The company launched Oct 1st and is trying to create CNN for social media.
"Creativity is the most valuable resource on the planet"
Nothing moves forward without a creative starting point. The money follows the creative idea. Creative discipline is a balancing act.
In our careers nothing is certain. Understand the implications of the speed and cycle of disruption happening at an increasing rate. Currently as the mobile market grows we need to design for varying sizes of media not just simple desktop layouts. In 2012 mobile surpassed desktop usage in India as other countries trend in the same direction.
Sabaa called Facebook, Youtube, twitter and other social media sites his BFFs (Best Friends For Now). Social media is a powerful tool being embraced by companies but can quickly change or fall out of favor with the traget market.
With these new digital resources everything is measurable. The verification of marking performance is never, ever, ever going to go away.
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