Friday, March 8, 2013

InterFace

Time is running down in semester two of Sheridan Web Design. The class of 2013 is preparing for an exciting event. The 2013 Sheridan Web Design Grad Show.

Our theme this year is InterFace. This theme first perfect with the program because the driving force behind a good website and a strong interface. The show is also an interfacing event where the graduates of the program will be interfacing with industry professionals for all around the GTA.

This year we have three coordinators Brad, Sam, and Shauna. I am working on the website concept and design team. After working with the design team Joel created a logo for the show. I also brought forth a concept for functionality of the site using a modified jquery parallax scrolling.

As we work forward and the pieces of the puzzel fall into place the design team will have work together to get the full site ready for the show.

But the true challenge doesn't just lie in preparation and design of the grad show it's self. Each student is also working on concepting, designing, and developing a fully functional independent site as the center piece of the show. We also continue to work on class projects.

Keep your eyes peeled for the InterFace grad show and for the graduates of Sheridan Web Design 2013.

Check out our work on Facebook:
http://www.facebook.com/pages/Interface-2013-Sheridan-Web-Design/392102220887639?fref=ts

Check out our Twitter:
https://twitter.com/interfaceSC
@interfaceSC
#interfaceSC

Special thanks to the teachers and staff of Sheridan College for making this program a grate experience. We are all looking forward to the sprint to the finish.

Thursday, March 7, 2013

Studio Tours

Ryan O'Brien - Bell Media
http://www.linkedin.com/in/ryanobrien

Jon Finkelstein - Grip Ltd.
http://www.linkedin.com/in/jonfinkelstein

Mavis Huntley - John St.
http://www.linkedin.com/in/mavishuntley

At the Start of the second semester we took a little group studio tour. Starting with an art exhibit we walked around toronto to 3 agencies.

The first agency we saw was Bell Media. Our tour was lead by Ryan O'Brien. After checking in with security and checking our coats our tour began.

Ryan gave us a quick over view of the tour and some information about Bell Media in one of the show studios. We moved on upstairs to one of the news studios where Ryan talked about the quick transitions the studios had to make as they got ready for each show.

As we continued along we got to see many different sets. Our tour concluded on the bridge overlooking the parking lot where we had a lengthy Q&A session.

After concluding our tour of Bell Media we made our way to Grip Ltd. After heading up the elevator in groups we arrived in the lobby of Grip. Jon Finkelstein meet us in the lobby and had us take a set on the stairs/benches below the main lobby. Jon gave us a good over view of Grip and showed us Grip's demo reel.

After the short intro presentation Jon showed us around Grips lower floor. The lower floor is basically the production floor. It has some side offices and then has a larger open area with desks where there designers and developers work. They also have a large print production section at the back and a small 3d design team.

We moved back up to the middle floor where reception and the meeting rooms are. There are also lots of small hangouts and sitting areas for when employees need to get away from their desks.

The third floor is mostly offices and a few meeting rooms. There is also a sound room for recording and found editing. After seeing the third floor we thanked Jon for the great tour of Grip and headed out for a short coffee break before heading to John St.

Over at John St. we were meet by Mavis. She took us up the stairs to the 5th floor to start the tour. John St. is a bit thinner building then Grip and is set up with long office spaces. Most floors had a few offices on the right had side and then a large studio area. John St. is also a bit more divided up having smaller teams divided out accorse all the floors.

Mavis introduced us to John St.'s web team though many of them were out of the office working on a project that's deadline was coming up.

The basement of John St. features the lunch area with a ping pong table. There were a few employees having lunch or a coffee break while Mavis was showing us the area. There was also an intense game of ping pong going on.

Once we finished at John St. we had some free time to either check out toronto or head back to the AGO to wait for the bus.

Critical Mass - Nitisha Mehta and James Ayres

Critical Mass


Critical Mass was founded in 1996. It's headquarters is in Calgary with 700+ employees in North America. They are expanding to South America and Asia.

Critical Mass tries to build long term (digital AOR partnerships) with clients, creating experiences over longer periods of time then one-off projects.

Brands:
Citi, Infinit, AT&T, ScotiaBank, Adidas, Chivas, HP, Nissan, Budweiser, Clorox Bleach, Best buy

As a high level designer:
Research & strategic direction- comes from planning and strategy team - what's the problem we are trying to solve?
Experience architecture is what they use, information architecture is the general term. Not about information but about interactions and experience within different parts.
Design and execution
Goes from brief, concept, design and delivery

What We Do:
Examples
Snoopy and the Gang:
Reintroduced it and modernized if for Facebook
Launched with 830,000 likes overnight

Citibank: 300 million views, accessibility and wider audience

AT&T
Ecommerce, account info (login page, account inner pages)

About creating relationships and participating
Clorox: Critical Mass made it "get dirty"
Take the pledge to play outside so Clorox will take the pledge to take off the stains. So if parents take kids out one hour everyday, Clorox will get clothes clean.

Human Vitality:
Came up with social platform where you gamify being healthy concept; everytime you are healthy, you gain points

Digital content distribution:
Cross platform, mobile apps and sites

Critical Mass believes in human centered ideas and experiences. They do a lot of learning sessions to keep updating employees skills with latest technologies. They also do a lot of projects on their own; they don't always have to be client based.

What to expect when working at an agency:

Collaboration: working with other people in other disciplines like experience architecture, content, copy, motion design, account management.
Evolution: A lot of opportunities for innovation and doing things that have never been done before.
Big audiences
Big grands in your portfolio
Free beer

Be a designer:
The top row (PS,AI,ID,AE) are the expectation of designers in the industry.

Advice:
Embrace your curiosity: have a willingness to learn; ask questions, find a mentor
Use your superiors to your advantage to be able to learn
Be confident in your work and yourself
Make your own opportunities
Don't sit off to the side and get yourself involved especially in an agency
Keep an open mind
Try different things
Fail. Learn. Try again.
Have creative ideas and think conceptually and share those ideas and execute those ideas.
Care about what you do and immerse yourself in your work
Be aware of work happening in other offices, other industries
Take your work seriously but never yourself

Creative Niche - Craig Hodges & Theresa Casarin

creativeniche.com

Craig Hodges, relationship manager
5+ years in creative recruiting
Expertise in web, account service and marketing
15 years of experience in advertising, marketing and client-side relations

Theresa Casarin, client services manager
5+ years in creative recruiting
Expertise in web, account service and marketing
5+ years of experience in marketing & communications as a project and account manager

Creative Niche is a creative recruitment and workforce management firm. Matching advertising communications, design, marketing and interactive professionals with clients' job opportunities. Made up from former account service, project management professionals.

Things to help land your first job.

Research and prep
Identify what role you would like
Conduct assessment of your abilities, skills and experience

Potential opportunities
Design
Graphic Design
Web Design
Jr. Art Director
Production designer
Production Artist

Potential employers
Agency
Long hours
Unstructured environment
Multiple brands
Fosters creative exploration
Mentoring opportunities
Social opportunities
Fast-paced and adaptive

Client-side
Better work/life balance
Benefits
Process driven
Career growth/performance management
Full spectrum creative (roll-out to multiple mediums)

Skill assessment
Do an inventory of your skills, abilities, accomplishments and achievements. Consider creating sample case studies for your contributions to clients and employers.
Conduct PAR exercise

What is PAR?
Problem-Action-Result. It is a great exercise for thinking about your accomplishments.
P- what challenge did you face?
A- what action did you take to overcome the challenge?
R- what was the result of your effort?

Soft skills
Soft skills relate to personality traits, social graces, communication, language, personal habits, friendliness, etc. They tend to be universal; meaning no matter the job, you'll use your soft skills to complete your tasks.

How to identify your soft skills
These are often innate skills that colleagues will comment on, such as;
We can always count on you to meet every deadline.
Your ideas are always incredibly creative.
You bring such high energy to work every day.

Highlight your soft skills
We recommend including your soft skills on your resume in a quick read format, for example:
Highly conceptual
Creative problem solver
Reliable with strong work ethic

Hard or technical skills
Hard skills are typically easy to observe
Highlight your hard skills ex:
Photoshop (advanced)
InDesign (advanced)
Illustrator (basic)

What is an accomplishment?
It's how your contributed to a project or an achievement that reflects your work style.
Identify your accomplishments

Writing your objective
Quick statement including your title or how your skills can impact the company
Relate your objective to your audience
It should be work-centered, not self-centered
Ex. To obtain an entry level graphic design role.

Writing your experience
Be concise and specific about accomplishments
They should provide prof of your potential value


Education
Showcase academic achievements, extracurricular activities, and related courses.
(highlight brands)

Does your resume answer 5 questions

1. who are you?
Name contact info title ect

2. what job are you applying for?
Your objective

3. what can you do?
Highlight your skills and abilities

4. what have you accomplished?
Detail your accomplishments and achievements

5. what projects have you worked on?
List projects created during your time at school

Edit and proofread

Design guidelines
Consider a skills-based vs chronological resume
Determine layout, format, structure, and content for opportunity
Should be visible pleasing and easy to read
Length (# of pages) depends of your experience
Avoid large blocks of colour

Standerd formatting
Vertical
8.5x11 size
Keep file size small: nothing over 2 mb
Have two versions: word and pdf
Keep the user experience in mind

Trends in resumes
It's not enough to have a traditional resume. You should consider including the following in your mix:

Complete linkedin profile with downloadable resume
Website including portfolio samples and resume
Video resume

Do’s and donts of online portfolios

Do ensure that it is designed by you- it should reflect your design aesthetic and style
Do ensure that it is user friendly- if it’s frustrating to find what I’m looking for, I’m inclined to leave the site early
Do ensure that is accessible to everyone- even those using internet explorer!
Do ensure that all the images are optimized and there are no dead links
Do ensure that you consider how a person views your website- like a book, people naturally read left to right and top-down… therefore ensure your best work is seen first
Do include context to your work. A simple description of your contribution and/or project outline
Do ensure that you’re authorized to post professional work
Do ensure that the work reflects your desired career path. if you’re gunning to work at a top creative shop- making sure it’s creative!
Do update your portfolio often. Your contact information, your work, perhaps even your resume

Don’t have unprofessional photos, images or word choices contained within your site. This also refers to any links to personal social media links you may include!
Don’t have irrelevant, or unpolished, work posted on your portfolio site. Put your best work online.
Don’t use poor colour and font choices.
Don’t take credit for work that’s not yours. If there is a collaborative effort, you may want to site your colleagues (and ask them too!)

Portfolio sites
Behance.net
Carbonmade.com
Coroflot.com
Creativehotlist.com

Career advice
Keep your resume up-to-date and ready
Stay informed and anticipate industry changes
Update your technical skills and knowledge
Continue to participate in portfolio reviews
Grow a personal network
Build a great personal brand

Ad Lounge - Ryan Dias

Ryan Dias
boostagence.com
adlounge.com

We had Ryan Dias stop by to inform us about Ad Lounge's Next Gen Dinner Series.

This social event is a dinner for students and industry leaders to meet and network. Students must apply for the opportunity to be invited to the event. Ad Lounge receives 300+ applications. After the applications a reviewed 100 students receive interviews and 60 are selected for the event.

The students are selected based on skills and field of study. If selected for the even they are placed at tables with professionals in the same field. This event is a great opportunity to network with the industry.


Taxi - Stephen Coomber

Stephen Coomber


Enjoy the ride.

Taxi was started by 4 guys. (The number of people that fit in a taxi)
The name also describes their philosophy. That a small team of bright people should drive every piece of business.

Stephen summed up his work day with lots of meetings/regroups through the day, finally getting to work around 3:45. He also spends time traveling to other offices like the NYC office.

He had a few tips for when we start our careers:
Find a mentor
They know your new job better then you do
You'll want to return the favour one day

Speak up
Make your passions known
If you see an opportunity, jump at it

Never take shotgun
Always sit in the driver's seat
You should be in control of your career (let the company work for you)

Tweet
Let them tell you
ex. @mashable, @thenextweb, @taxicanada, @conanobrien

Drink beer
You don't actually have to drink beer but be social. Design agencies are very cultural.

Don't take yourself to seriously

Be passionate and have fun

A few helpful sites:
Mashable.com
thefwa.com
creativity-online.com
engadget.com
youtube.com
bannerblog.com
noupe.com


Digital Journal - Sabaa Quao

Sabaa Quao
http://www.linkedin.com/profile/view?id=74123&locale=en_US&trk=tyah
http://digitaljournalmedia.com

"Creative/Design/Development careers... thrive regardless of the disruptive environment."

Sabaa is an entrepreneur Co-Founding newsroom, CMO of Digital Journal and Co-Founding Filminute.

Sabaa's enducations:
B. Comm (Marketing), Concordia U
AOCA (Communication and Design), OCADU
EMBA (Integrative & Design Thinking), ROTman/UofT

Out of these degrees he found the design degree most valuable.

Through his career he has worked with many big companies and brands like Coca, Dell, Reebok, RBC and more.

Sabaa is currently with Newsrooms. The company launched Oct 1st and is trying to create CNN for social media.

"Creativity is the most valuable resource on the planet"
Nothing moves forward without a creative starting point. The money follows the creative idea. Creative discipline is a balancing act.

In our careers nothing is certain. Understand the implications of the speed and cycle of disruption happening at an increasing rate. Currently as the mobile market grows we need to design for varying sizes of media not just simple desktop layouts. In 2012 mobile surpassed desktop usage in India as other countries trend in the same direction.

As mobile and web become more popular we also see companies spending more on mobile advertising.


Sabaa called Facebook, Youtube, twitter and other social media sites his BFFs (Best Friends For Now). Social media is a powerful tool being embraced by companies but can quickly change or fall out of favor with the traget market.

With these new digital resources everything is measurable. The verification of marking performance is never, ever, ever going to go away.